Private Specification title: Electronic business – specification for website advertising
This Private Specification aims at accelerating the growth of online advertising to meet the rapid growing demands of marketers and growing maintenance costs for websites.
It specifies website advertising requirements that aim to increase the website’s ability to generate advertising revenue and increase the advertiser’s ability to measure campaign performance while maintaining quality of user experience through applying international best practices for Internet advertising. It also aims at creating audited and unified measurements for website traffic.
Credible and unified traffic auditing is becoming truly
imperative to insure building the right credibility for online mediums,
this together with applying international guidelines for banner management
and banner specs (such as IAB) to create a unified platform for online
advertising across all websites.
This Private Specification covers the following main subjects:
- ad unit guidelines;
- e-mail guidelines;
- search engine optimization (SEO) guidelines;
- ad campaign reporting guidelines; and
- website traffic measurement and audit guidelines.
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the table of content in PDF format.(Require Adobe reader to view,click on this Adobe icon to get the Adobe Reader).  |
